BRAND STORY
THE ORIGINS OF THE BRAND (MISSION)
Every story has a beginning. At Le Palmier, we begin our story with a desire to deliver genuine value to our customers.
It represents a safe and sustainably profitable investment for investors.
It offers tourists a peaceful and relaxing retreat for mind, body, and spirit.
ORIGIN OF THE NAME: “LE PALMIER”
The name "Le Palmier" in French means a type of palm tree – a symbol of strong growth, representing prestige, and also conveying an image of harmony and peace.
Named after the French word "Le Palmier," the name embodies a connection and harmony with the cultural characteristics of this Mediterranean nation. France represents sophistication and elegance; the French appreciate peace and value individual freedom.
These cultural features are also the fundamental philosophy on which “Le Palmier” was formed.
The pronunciation of "Le Palmier" evokes a feeling of sophistication and gentleness – much like the feeling customers experience when they visit Le Palmier.
MEANING OF SYMBOLS
The logo uses imagery associated with the name "Le Palmier": palm trees and coconut palms – evoking a tranquil and peaceful atmosphere, while the lines still exude elegance and sophistication. The overall design of the logo is perfectly balanced.
THE LE PALMIER SYMBOL CARRIES THREE MEANINGS:
– Hands spread wide to cherish, embrace, and provide dedicated service to customers. There, the customer is seen as the "central core," a precious gem.
– Constantly striving and innovating to always become the best version, to bring higher values to customers.
– The jet of water spraying ash symbolizes royal energy, bringing wealth and prosperity.
SYMBOLIC COMPONENTS
The eight spreading branches of the symbol represent the following elements respectively:
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Relaxation (palm and coconut represent tropical regions → vacation)
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Prestige (French culture → represents prestige and trustworthiness)
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Honesty (the upright posture of a palm or coconut tree)
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Sustainability (palm and coconut trees are ancient species that have adapted to natural changes and thrived until now; stability is a key factor).
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Versatile (palms and coconuts are plants that can adapt to many different conditions)
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Strength (inner power to rise)
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Prosperity (symbolized similarly to the image of a feather → prosperity)
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Enduring (palms and coconuts are evergreen trees)
